Monthly Archives

January 2018

How To Achieve A Great Headshot

By | Uncategorised | No Comments

I am an avid networker, I stand up at least every other week and tell my clients and my potential clients why they need to have their headshot done or redone, but its only just dawned on my I’ve never shared it on my blog.

So here it goes…. Love it or loath it a headshot is now a necessity for your business, the headshot is the new handshake, it’s your clients first introduction to you and your business and we all know how important first impressions are. Whether you’re employed or self employed, people buy from people and your potential clients want to know who they’re doing business with.

Some people may question why it’s important to have a professionally taken headshot when they have a perfectly good DSLR or Smartphone so that they can take one themselves.  Selfies have there place. They are great for a night out with your girl pals and they can sit nicely on your personal Facebook page, but that’s where they must stay!

I have two sister friends of mine, both in the same industry and extremely qualified in their field, but on looking at both of their profiles on LinkedIn one of the sisters headshot had been taken professionally and the other sisters profile picture had been taken at an event looking a bit squiffy with a glass of wine in hand….this is a BIG No, No! Lets go back to that first impression again, is this the impression that you want to  give?

On the other hand, you may have a fancy DSLR, a white wall and maybe you, your partner or colleague may fancy themselves as a bit of a pro. I’ve seen this situation so many times on LinkedIn and it makes me cringe. The subject is stood too close to the wall so there’s no depth to the photograph, due to the indoor lighting conditions the flash pops up and you end up with a big shadow cast across your face and on the wall behind…..sound familiar? It doesn’t capture you in the best light, at your best angle, and it certainly doesn’t capture that perfect expression. All it does is makes you look unprofessional, and as a result it makes your business look substandard.

A good headshot can make a massive difference to whether people do business with you. You don’t get second chances to make a first impression, so make sure you show yourself in your best possible light, especially when you are likely to often be “meeting” people for the first time online.

 

A question I get asked is when does a headshot need to be updated?

As a rule of thumb if your appearance has changed recently, if you have changed hair styles/colour or if you have lost or gained weight then your headshot needs to be updated.

We have a saying in my networking group which is know, like and trust. It really is so worthwhile building a good relationship with your photographer, give them an insight to you and you will reep the rewards in your final images. I make a point of getting to know my clients, to have a knowledge of their business, this gives me an indication of how to direct their photoshoot, whether it should be a professional serious headshot or an approachable ‘working for you’ style shoot. By the day of their shoot I have a story board waiting for them of all the shots I want to try with them, this visual also helps my clients, it puts them at ease. One thing I’ve started to ask my clients to do is to do a Pinterest board for me. This helps them to be prepared before the shoot, it can help them think about what clothes to wear, how they should wear their hair and also helps them to think about props and poses.

I also give my clients a little guide as to what works and doesn’t work. For instance I try to ask my female clients not to wear a blouse, they look lovely but can pull at the bust, I also ask them to avoid patterns, I’ve nothing against them, but it can make that profile picture date more quickly as patterns change from season to season.

All in all it really is worth paying to have your headshot done professionally. We are all experts in our own industries, a professional photographer has had the training, has the knowledge and has the equipment which will bring out the very best in your skin tones and will add that glint in your eye. As a professional I spend time with you positioning you in certain ways, I chat to you helping you feel relaxed, and finally produce a headshot which makes you look amazing, approachable, friendly, yet professional.

Please don’t put off having your headshot taken, you’re not perfect, but neither is the next person. The best thing you can do for your business is differentiate yourself from your competitors and stand out from the crowd.

If you got this far, thank you for reading!

And as always….helping you and your business make a statement without saying a word,

Jemma

 

 

Calling All Nail Techs…. A Guide To Nail Photography

By | Uncategorised | No Comments

When I was scrolling on social media the other day I was amazed by how many people I know are nail technicians. Some are more established nail artists and some are just starting out and finding their feet with it all, but one thing stood out and that was the photography. All of these masterpieces need to be photographed and showcased to engage with their clients, create their brand awareness and generate new business.

As a professional photographer one thing I don’t like to give away after a portrait sitting is a digital download. There is one main reason for this, I have no control over the outcome. They could have a canvas hanging on their lounge wall which they’ve just had printed somewhere inferior, but when asked they will put my name to it. That canvas may have been printed at Tesco’s or Asda and I don’t want any association with that canvas….I want to be in complete control of my images and you should be in control of yours. If you ask your clients to take a quick photo when they get chance and they upload it onto social media on your behalf, those nails represent you, you need those photos to be the best that they can be, they could make you but they could also break you, are you willing to take that risk?

Here I’m going to go through a few basics of how at the end of every appointment you can photograph those masterpieces, put them on your own social media, get the WOW factor and therefore generate more clients.

Cameras – I know some nail techs will have a super duper cameras and some will simply just have their smartphones – and there’s nothing wrong with either. Smartphones are brilliant, and the new iPhone gives a beautiful bokeh (depth of field) which when doing close up work will only enhance your masterpieces. I have a Samsung S6 I tend to use the Pro setting on the camera. To do this go to the camera, you will see three small dots above the shoot button, press the first dot and this will take you to the Pro settings. Once there you can change your ISO and your shutter speed, I would tend to use an ISO between 200 & 800, the darker the room the higher the ISO number. If you don’t like your built in camera you can always download a camera app which will also let you have more control over your settings. My favourite at the moment for this is ‘Camera FV-5 Lite’, it’s a manual camera app which gives you more control over your images. One thing I would say though if you are going to use your smartphone, make sure it’s in good working order. You can have the best manicure and the best lighting but this won’t matter if the device you’re using is no good, also make sure that the lens is clean.

Lighting – When it comes to lighting, use what you’ve got whether that be natural light or using your lamps. A piece of white card won’t go a miss either as it will reflect light back on to those beautiful nails. If you are using natural light, just be aware of glare from the sun. Too much light can result in a lack of definition so some detail may be lost.

Posing – When it comes to showcasing those nails it is a necessity to pose the hands, this is really important. You’ve just spent the best part of 2 hours creating these nails, you need the hand to be in such a position that you can see the complexities of the manicure or the artwork that you’ve produced.  Get in nice and close to the nails, ask your client to move their hand away from there body, put the base of their hands so they are touching and bend their fingers, this will produce a claw like pose and is very effective when showcasing the nails. It also makes the nails the main focus of the photograph and adds a bit of depth to your images. You could also add a prop, I’m not sure if it’s just the season but I love a bit of texture at the moment, and some of the images that I love are photographed simply against the clients cuffs or you could ask your client to hold the bottle of polish that you have just used. These will be a fairly natural positions and comfortable for the client.

Thank you for reading, I have included some images of nail photography that will really show off your manicures and I feel really work. To view them just follow the link at the end of this article.

If you would like more hints and tips from me please get in touch on 07810516283 or email me enquiries@jhphotos.co.uk

https://www.pinterest.co.uk/jemmalhancock/nails/