I’ve been doing headshots for quite a number of years now, but it was only when I was looking back at some headshots from around 4 years ago that it suddenly dawned on me how headshots have evolved.
I used to find that clients just wanted a straight forward headshot for their LinkedIn profiles. Now with blogging, email and social media marketing being so popular, the headshot has changed.
Do you have more than one headshot?
I’m finding that most of my clients are now asking to have different headshots for different purposes. For example a work associate of mine has around 10-12 different images of herself that she uses.
It seems a lot doesn’t it?
But not really. When we do our local Twitter hour the photograph she introduces herself with is of her stood in the middle of her High Street. I think this is a very clever photograph. It tells you where she is located and that she is approachable.
Other examples are of her sat chatting with a client, another photo is of her with her associates. The last one she tends to use before signing off Twitter Hour is one of her standing on the stairs, it’s like the photo is saying “Oh one last thing before I go”!
All of the photos are well thought out, and this is what I ask my clients to think about.
Businesses are quite diverse, the professional headshot is perfect for LinkedIn and for your business card, but it’s possibly not the best image to use for marketing and social media content.
I think the rule book for headshots got thrown out sometime ago, sometimes it’s worth having more of a relaxed, natural approach.
I also love nothing more than playing around with different backdrops and lighting with coloured gels….this gives quite a fun, different feel to your images.
Well that’s it from me for now.
If your curious to know how I can help you with your business imagery? Please give me a call on 07810516283 or email me firstname.lastname@example.org
Thanks for reading guys,